For over 30 years there has been racing excellence in West Texas.  IRONMAN 70.3 Lubbock is the longest running IRONMAN 70.3 race in Texas, and one of the oldest in the US.  There’s a special pride of West Texas that comes from the welcoming community of Lubbock.  Known as the Friendliest City, home to hard workers and innovators.  IRONMAN 70.3 Lubbock is evolving but remaining strong in its roots.  ​

Tradition runs deep.